We think bubble gum blows. Want to join us in the fight? Read on to find out just what you're up against the next time your kid asks for a stick of gum...

Make sure your kids are seen as they head back to class! We are offering 50% off our retina-blasting, high-visibility backpacks from now until September 3.

Lil Worker Safety Gear will debut a “viztacular” collection of real safety gear for kids at Vancouver Kids Fashion Week (VKFW) September 22-23.

It can be tricky navigating how involved parents need to be. There are pros and cons to every parenting style. So what the heck is a parent to do??!

Hey, we all know gravity's a jerk, but we can't live without it. In fact, gravity can be a pretty good teacher. Most of us learn from our epic wipe-outs and don't repeat them. Luckily, there's always a parent armed with bandages and plenty of hugs and kisses.